First impressions are CRITICAL! According to reports: 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. (Sources: 3M Corporation and Zabisco) Also, 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab)
Now how important is your web design?
What does your logo say about your company? It’s critical that it’s saying the right thing, as it’s typically the first and only representation of your business that your potential customers will see before deciding whether to use you. CAL Design can help you define a message that fits your business and create a custom logo to communicate that message.
Make a visual statement about your business, and say it with style. If you don’t know who you are, how will your customers know? We’ll help you define your message and communicate it clearly by building a corporate identity that represents your business values, mission, and culture. Get your audience excited about your brand.
Make sure your brand logo, design, and expression are always used effectively to generate a positive impact. A branding style guide will set usage guidelines for your brand and identity so your business branding is always consistent and professional in appearance, no matter what marketing channel you are using.
