Custom Web Design

CAL Design creates websites that offer an effortless user experience and are highly effective in promoting your business and brand to your target audience. Our skilled web design team translates your message into the digital equivalent of content, images and functionality necessary to building sites that keep your visitors engaged and coming back again and again. We strive to balance the most current online technology with website design best practices while adhering to your established brand guidelines to ensure uniform public identity. By working closely with our clients to assess their goals and budget, we craft websites that make your company stand out.

Large or Small

Whether you’re a small business or a large corporation, CAL Design is perfectly suited to handle all of your web design services.We love designing websites and understand the importance of a well-designed, easily maintainable site. Without an effective online presence many would-be clients aren’t able to find you. Our team will carefully assess your specific needs and create a custom website that accurately reflects your business and contributes to its success.

At CAL Design, we walk you through our standard design stages to make the process as simple and painless as possible. The result is a beautiful, professional design that conveys the sense of professionalism and style that your company deserves.

Know the Business

Before beginning the web design process, it’s important to identify your goals. What is the nature of your business? What are your competitors doing? Where are your competitors located? How will your customers use your website? A thorough understanding of your business will help us to create a website design that stands out in the crowd.

Be Ahead of the Competition

In order to dominate the competition, you have to know the competition. We start by assessing local websites in your company’s area of expertise and expand from there. What are other companies doing right? What do the latest designs in your industry look like? Then we take these factors into consideration and take you to the next level.
There are tons of mediocre websites on the Internet. So creating a website for you that is content-rich, professionally designed, technically optimized and search engine friendly, puts you in a position to outshine your competition. Our goal is to help you do just that.

Our Design Process

We follow a step-by-step plan that consistently delivers successful results. This helps our projects run smoothly and keeps things on track:

Vision Casting – Interview the client and establish goals
Requirements – established low-level and high-level requirements for the project
Wireframing – create simplified illustrations of the proposed web page layouts
Mockups – design the basic website elements prior to development starts
Development/Testing – assemble the website and do thorough testing
Deployment – launch the website on the Internet
Maintenance – make sure that the website is running smoothly and provide routine updates